As Art Director and Illustrator, I collaborated closely with Creative Director Demir Mujagic and 93 Boyz founder Vic Mensa to bring the brand’s visual identity to life. Chicago’s first Black‑owned cannabis company pairs top‑shelf genetics with a mission to reinvest in communities disproportionately impacted by the war on drugs.
I designed logos, illustrated custom graphics, and assisted in the print production of brand assets. Centered on the messaging “Never Run Out of Gas,” we pulled from classic gas station branding to create distinctive marks and motifs applied across events, step‑and‑repeats, apparel, and collateral. All physical clothing pieces worn by Vic Mensa and promotional talent were handcrafted under my supervision, reinforcing the brand’s streetwear‑meets‑premium ethos.
By aligning the visual system with 93 Boyz’s mission—premium “fuel” for the culture and meaningful community reinvestment—I helped elevate the brand’s spirit and craft a bold, impactful identity that stands out in both the cannabis market and the social equity space.