Acid Rap 10 Year - Merchandise & Production

2023

Agency: Published Studios

Creative Director: Demir Mujagic

Designers: Annie Lee Carroll, Gabby Weld

Production Assistants: Annie Lee Carroll, Gabby Weld

As Art Director and Production Assistant, I collaborated with a small team at Published Studios to execute Chance the Rapper’s Acid Rap Ten-Year Anniversary Pop-Ups across Chicago landmarks including the WNDR Museum, Apple Michigan Ave, and Reckless Records Wicker Park. I helped design and format merchandise, graphics, and social assets —reviving iconic visuals and channeling true Chicago culture through updated design and color.

Across five days of pop-ups, I assisted with on-site installation and production, helping bring the vibrant, immersive experience to life. The series featured exclusive merch, including the signature “3” hats in Acid Rap colorways, and culminated in a high-energy celebration and meet-and-greet at WNDR Museum.

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