I’ve led creative direction and design for Practice in the Park, the Brooklyn Nets’ annual fan event, across multiple years, with 2025 becoming the highest-grossing edition yet. In 2024, the focus was on Nets and Ticketmaster branding, creating large-scale activations and immersive experiences for fans. When the event was reimagined in 2025, Project Lexington transformed it into a full-day festival rooted in Brooklyn culture, featuring free community vendors like barbershops, photo booths, tooth gems, manicures, charm bracelets, and airbrushing, while incorporating Biggie and the Coogie pattern to bring even more color and activations to life.
I manage all print production, digital assets, and on-site visuals, designing larger-than-life moments that balance branding with art, interactivity, and local culture, with photos and recap videos capturing the immersive experience for both years.