For the Brooklyn Nets’ annual Practice in the Park presented by Ticketmaster, Annie served as Creative Director, leading the design and art direction for all event activations, way-finding graphics, and vinyls. Hosted on October 13 at Brooklyn’s Potomac Playground in Bed-Stuy, this year’s event marked the Nets’ first open practice in the heart of this Brooklyn neighborhood, underscoring the team’s commitment to its local community.
Fans were invited to watch the Nets in action as they prepped for the season with on-court drills. The event kicked off with a Brooklyn Basketball youth clinic, followed by a lively fan fest featuring games, activations, and food trucks. Annie crafted immersive, on-brand experiences for Ticketmaster and the Nets, including unique activities like free haircuts, tooth gems, manicures, temporary tattoos, and custom coloring pages, all aimed at celebrating community and self-expression.
The fan engagement zone was designed for accessibility and flow, with thoughtfully placed vinyls and clear way-finding graphics to ensure a seamless and enjoyable experience for fans. The 2024-2025 Practice in the Park brought a unique energy to the neighborhood, making it an unforgettable event for Nets fans and the Brooklyn community alike.
