Fresa

2024

Client: DJ Chava

Creative Director: Annie Lee Carroll

Annie was solely responsible for branding and creative vision behind Fresa, an all-inclusive, monthly party founded by Chicago’s DJ Chava. Working closely with the team, Annie designed eye-catching flyers and marketing materials that capture Fresa’s vibrant, community-driven energy. The event brings a unique atmosphere to Blind Barber, with a flower shop activation by Pilsen’s Semillas Plant Shop in the front, while top DJs from Chicago, LA, and New York spin in the bar, creating an experience that’s fresh and dynamic each month. 

Annie’s creative work has helped grow Fresa’s presence and reputation, consistently drawing crowds and often reaching full capacity in the 2,400-square-foot space. Her collaboration with some of the hottest DJs has infused each event with distinct visual appeal, making Fresa a standout party in the Chicago nightlife scene.

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