Haru Haru

2024

Creative Director + Executive Producer: Annie Lee Carroll

Art Director: Gabby Weld

Photography: Cyrus Arnieri + Christel Thompson

Annie oversees creative direction, design, social media management, and event production for Haru Haru, MABA by Haru Haru, and Haru Haru Pop-Ups, all led by Chef Junho Lee. Her work spans digital design, social media content, digital flyers, print menus, set design for dinners, and overall brand identity.

For Haru Haru, a modern Korean supper club, Annie crafts visuals and promotional materials while producing sold-out seasonal dinners with curated menus and drink pairings. MABA offers a rotating shared-plate dining experience inspired by home-cooked meals, where Annie designs menus and creates immersive dining environments. Haru Haru Pop-Ups explore diverse dining formats, blending fine dining with fast casual concepts while fostering collaboration between Chef Junho Lee, guest chefs, and collectives.

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