For Jordan Family Night: The Homecoming, celebrating Jordan Brand’s return to Chicago, I collaborated with Ten35’s creative team and Jordan Brand to shape a premium event experience that honored the brand’s legacy while looking to its future. The event commemorated Jordan Brand’s origins in Chicago, designing activation spaces that celebrated the city’s tastemakers and community.
I supported the design lead in creating digital assets and led the production design for experiential spaces that balanced nostalgia with modernity. From a photo area showcasing iconic Jordan merchandise to an NBA 2K lounge and curated food and drinks from local vendors, every element was crafted to immerse attendees in Jordan Brand’s heritage.