For Jordan Family Night: The Homecoming, celebrating Jordan Brand’s return to Chicago, Ten35’s creative team collaborated with Jordan Brand to shape a premium event experience honoring the brand’s legacy while looking to its future. Held in Chicago, the event commemorated Jordan Brand’s origins with design and activation spaces that honored the city’s tastemakers and community.
The event featured a nostalgic photo area displaying iconic Jordan Brand merchandise from past years, an NBA 2K tournament lounge, and food and drinks from local vendors, including Couple of G's Hospitality and Alli Bakes. Attendees enjoyed a lively atmosphere set by DJ Jay Illa, while thoughtfully crafted activations provided a fresh perspective on Jordan Brand’s heritage.
Annie supported the design lead in creating assets and spaces that echoed Jordan Brand’s unique mix of nostalgia and modernity, making The Homecoming a meaningful and stylish tribute to the city where it all began. Concept work is also pictured below.
