Annie was solely responsible for branding Vital Kicks for its first permanent store, Vital Chinatown, which opened on June 17th as Chicago Chinatown’s inaugural luxury sneaker destination. Annie developed the brand from the ground up, building comprehensive brand guidelines and designing an exclusive merch collection that honors Vital Kicks' commitment to quality and authenticity, while celebrating its roots in Chicago’s streetwear community.
Through her illustrations and design, Annie brought to life the vision of founder Brian Chan, capturing the spirit of Chinatown’s next generation alongside the heritage of sneaker culture. Her work solidified Vital Chinatown as a vibrant new chapter for the Vital Kicks franchise and a cornerstone for sneaker enthusiasts in Chicago.
