Annie Lee Carroll

Projects here span branding, merchandise, production design, illustration, large-scale print, and fine art — a full spectrum of how I build visually. Scroll through, and hit About Me to get the backstory.

Annie Lee Carroll

Brooklyn Nets - Production Design

Brooklyn Nets - Production Design

I’ve led creative direction and design for Practice in the Park, the Brooklyn Nets’ annual fan event, across multiple years, with 2025 becoming the highest-grossing edition yet. In 2024, the...

Brooklyn Nets - Production Design

I’ve led creative direction and design for Practice in the Park, the Brooklyn Nets’ annual fan event, across multiple years, with 2025 becoming the highest-grossing edition yet. In 2024, the...

City of Chicago - Out of Home Campaign

City of Chicago - Out of Home Campaign

This was my first major project after joining the agency. The City of Chicago brought me in around Round 7 of creative development, and our team passed the next round...

City of Chicago - Out of Home Campaign

This was my first major project after joining the agency. The City of Chicago brought me in around Round 7 of creative development, and our team passed the next round...

Air Jordan 3 Retro Seoul 2.0 - Production Design

Air Jordan 3 Retro Seoul 2.0 - Production Design

I served as Production Designer for Seoul, Soul, Sole at Kicks Lounge Akron, transforming a large, stark warehouse into a vibrant, immersive celebration of the Air Jordan 3 “Seoul 2.0.”...

Air Jordan 3 Retro Seoul 2.0 - Production Design

I served as Production Designer for Seoul, Soul, Sole at Kicks Lounge Akron, transforming a large, stark warehouse into a vibrant, immersive celebration of the Air Jordan 3 “Seoul 2.0.”...

Jordan Family Night - Production Design

Jordan Family Night - Production Design

For Jordan Family Night: The Homecoming, celebrating Jordan Brand’s return to Chicago, I collaborated with Ten35’s creative team and Jordan Brand to shape a premium event experience that honored the...

Jordan Family Night - Production Design

For Jordan Family Night: The Homecoming, celebrating Jordan Brand’s return to Chicago, I collaborated with Ten35’s creative team and Jordan Brand to shape a premium event experience that honored the...

Fresa - Brand Identity

Fresa - Brand Identity

In January 2024, DJ Chava tapped me to brand Fresa, a party reclaiming the Mexican slang for women seen as “boujiee” or “snobby” in order to create a genre-inclusive, creator-forward space....

Fresa - Brand Identity

In January 2024, DJ Chava tapped me to brand Fresa, a party reclaiming the Mexican slang for women seen as “boujiee” or “snobby” in order to create a genre-inclusive, creator-forward space....

G Herbo - Merchandise Illustration

G Herbo - Merchandise Illustration

I served as Art Director and Illustrator for the sold-out merchandise collection for G Herbo’s Survivor’s Remorse, his fifth studio album. Released in two parts, the album features collaborations with...

G Herbo - Merchandise Illustration

I served as Art Director and Illustrator for the sold-out merchandise collection for G Herbo’s Survivor’s Remorse, his fifth studio album. Released in two parts, the album features collaborations with...

Lyrical Lemonade x 150 Dreamteam - Illustration

Lyrical Lemonade x 150 Dreamteam - Illustration

was asked to illustrate for the Lyrical Lemonade x G Herbo x 150 Dreamteam 2025 merchandise collection — a project three years in the making. The collaboration brought together Lyrical...

Lyrical Lemonade x 150 Dreamteam - Illustration

was asked to illustrate for the Lyrical Lemonade x G Herbo x 150 Dreamteam 2025 merchandise collection — a project three years in the making. The collaboration brought together Lyrical...

93 Boyz - Brand Identity

93 Boyz - Brand Identity

As Art Director and Illustrator, I collaborated closely with Creative Director Demir Mujagic and 93 Boyz founder Vic Mensa to bring the brand’s visual identity to life. Chicago’s first Black‑owned cannabis...

93 Boyz - Brand Identity

As Art Director and Illustrator, I collaborated closely with Creative Director Demir Mujagic and 93 Boyz founder Vic Mensa to bring the brand’s visual identity to life. Chicago’s first Black‑owned cannabis...

Acid Rap 10 Year - Merchandise & Production

Acid Rap 10 Year - Merchandise & Production

As Art Director and Production Assistant, I collaborated with a small team at Published Studios to execute Chance the Rapper’s Acid Rap Ten-Year Anniversary Pop-Ups across Chicago landmarks including the WNDR...

Acid Rap 10 Year - Merchandise & Production

As Art Director and Production Assistant, I collaborated with a small team at Published Studios to execute Chance the Rapper’s Acid Rap Ten-Year Anniversary Pop-Ups across Chicago landmarks including the WNDR...

WNDR Museum - Production Design

WNDR Museum - Production Design

I served as a Production Assistant and an Art Director for The New Vanguard: Creatives of Color Series, an eight-month project spotlighting four Chicago artists—Nikko Washington, Chelsey Carter (Alex Carter Brand),...

WNDR Museum - Production Design

I served as a Production Assistant and an Art Director for The New Vanguard: Creatives of Color Series, an eight-month project spotlighting four Chicago artists—Nikko Washington, Chelsey Carter (Alex Carter Brand),...

Drip Collective - Merchandise

Drip Collective - Merchandise

Working with Side Practice and Drip Collective, a cafe and gallery at 172 N. Racine Ave., gave me the opportunity to flex my design skills across typography, illustration, composition, and...

Drip Collective - Merchandise

Working with Side Practice and Drip Collective, a cafe and gallery at 172 N. Racine Ave., gave me the opportunity to flex my design skills across typography, illustration, composition, and...

Vital Chinatown - Brand Identity

Vital Chinatown - Brand Identity

I was solely responsible for branding Vital Kicks’ first permanent store, Vital Chinatown, which opened June 17 as Chicago Chinatown’s first luxury sneaker destination. From concept to launch, I built...

Vital Chinatown - Brand Identity

I was solely responsible for branding Vital Kicks’ first permanent store, Vital Chinatown, which opened June 17 as Chicago Chinatown’s first luxury sneaker destination. From concept to launch, I built...

Haru Haru - Brand Identity & Production

Haru Haru - Brand Identity & Production

Haru Haru, meaning “day by day” in Korean, is a modern Korean supper club. In March 2024, Chef Junho Lee tapped me to create the brand identity and lead production...

Haru Haru - Brand Identity & Production

Haru Haru, meaning “day by day” in Korean, is a modern Korean supper club. In March 2024, Chef Junho Lee tapped me to create the brand identity and lead production...

Desire - Acrylic on Canvas

Desire - Acrylic on Canvas

This was the first canvas I ever painted on — a piece that took three years to complete. What began as an experiment in style evolved into a meditation on...

Desire - Acrylic on Canvas

This was the first canvas I ever painted on — a piece that took three years to complete. What began as an experiment in style evolved into a meditation on...

About Me

About Me

Curiosity and instinct have always led my path, guiding me from painting into design and immersive experiences. I began as a self-taught painter, drawn to how small details could shift...

About Me

Curiosity and instinct have always led my path, guiding me from painting into design and immersive experiences. I began as a self-taught painter, drawn to how small details could shift...

PAST PROJECTS